Background:
The very low turn out of sales for the month of February indicate that:
1. We do not a marketing plan in place;
2. Lack of sales training
We have unloaded tons of material for the purpose of increasing skills and knowledge of sales. It could be that: they are not read, they are not understood, or nor embraced by our staff
3. The lack of response to the gmail and dm, are indicative of lack of interest and or resistance for self improvement
Objectives:
1. To up sales output
2. To make our sbu staff in selling
3. To make them future businessmen
4. To add more value to society and the community.
MAKING EVERYBODY SELL IS PRIORITY ACTIVITY as indicated by the business formula:
SALES
- COST
_______
GROSS PROFIT
All other activities are - (minuses, expenses, distraction, non value adding)
How:
Some additional knowledge:
1. A seller is a story teller, a problem solver
A seller, solves the problem for the prospect.- how he can own a memorial park. To highlight the misconception and stumbling block on ownership of a memorial park.
He reveals the secrets of the product through story telling or explanation. There seems to be a mystery, lack of knowledge by the customer, and the seller bridges the gap in knowledge and thus adds value to the product,, and to the customer.
He can explain:
1. The value of owning a memorial assets - they help you become prepared in times of critical change of life events, no panic mode.
A memorial asset increases in value unlike gadgets (which we know costs as much as a gadget. A gadget loses value the moment you unpack it. A gadget becomes obsolete, it can get stolen, it has short life span. Its program can get jammed, can be dropped in water and get ruined. A memorial asset lasts forever in ETERNITY
2. A seller isi a friend.
People dont like to be sold. A prospect likes shopping. They shop with with friends.
Thus the proper steps in selling are:
1 Prospecting
2. Qualifying
3. Making a relationship, being friends with the prospect
4. Shopping (making the sales pitch, (showing demonstrating the product functionality)
3. A seller must be able to sell without selling. People hate to buy, people hate sellers.
They want advice and friendship
4. APPEARANCE A seller needs to dress well and behave with respect. No tatoo, no body piercing, no joints, no smoking, must not reekk of liquor
5. GOOD COMMUNICATOR
1. He must be able to write good copy and or at least remember what the seniors
have prepared for them
2. He must copy the copy and publish it at his soc media
3. He must deliver the pitch well, timing his delivery well, interperse with jokes
and interest in the prospect
4. Ask questions instead of one way communication. What are the customers
hobbies. What does the prospect desire: color, price, (what can he afford)
financing schemes etc.
6. A CREATOR OF VALUE
A prospect has PHP, the seller has the product. The seller and prospect are on equal footing. Just because the prospect has the money does not make him superior. He may still have the money, but cant own the solution ot his problem and thus not value no wealth for both side has been created without the sale
When a seller creates desire, and creates urgency, he creates value. When the seller uncovers the gap between the knowledge of the prospect and the product, he addss value.
; When he closes the sale, the seller creates value
Can we develop good sellers. Let us be sample seller. Let us be ONE
