Example of one belief, passion for the mission analysis for Evaldo Copy writing technique

A copy writer must have a belief, an overriding mission to which is he is very passionate a good copy.

The insight, the underlying principle guides him/and marketing in writing the copy.  Without the direction, no good copy can be written

 Mission/belief for the product answers the questions:

1.  What is the desire

2.  The new opportunity

3.  The new system, the new solution.

Suppose in Albol, you are offering the new project:

1  What is the desire -  To own an mp that is near, and probably that is affordable

2.  The new opportunity:

     1.  The new project which can be offered at a low price

     2.  The special offer by the Bonagon family to the kabarangay and friends

3.  The new system:    low cash price vs the existing

                                    low monthly, no dp

THE COPY"  for Albol

The owner of the new proposed memorial park, is offering kabarangay and friends, senior special privilege to acquire, before it is sold to public, chance to own memorial parks at unbelievable prices:

      Cash at 50% discount vs existing memorial parks;

      Or low monthly affordable payments no dp.   

The copy for St Jose, Urdaneta

Mang Andi Calica, the developer, CEO of Himlayan San Jose is endorsing that his kababayan get the first opportunity and privilege to own a memorial park plot at Himlayan San Jose.   The plots are located along Urdaneta Calasiao highway and is nestled among Tricities of Pangasinan:   Urdaneta, San Carlos and Dagupan

The next developer, known for its 42 years experience will fully devvelop the memorial park;  it has 2 existing memorial parks in Pangasinan, 3 in region 1..

The special offer is at 50% of  competitive products or

Very low monthly payments, no downpayment

Why dont you grab this opportunity now?

--

Jorge U. Saguinsin

To "be the best, do your best, expect the best" always

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