You earn more from your repeat sales; you can mine more sales from your customers if you keep him/her. Hence the LTV (long term value of customers) Get him /her to buy from you again and again.
Make the initial contact with the customer memorable and long lasting. Impress, amaze him/her
4 Important business principles from MIT Monk learned in 20 years
Nation building via learning and being the best in business
This can help numerous would be, entrep wannabees:
Most of what is being written is learn to avoid so that we
Principle1: Avoiding Ghost Towns
Principle 2: The Passion Dilemma
Principle3: Understanding Business DNA
Principle 4: Building High Walls
Principle1: Avoiding Ghost Towns
This challenge is the result of the University system. We live a real life of divergence but the University is convergence. Questions are preformed and no one dare question the question. Sometimes we solve problems no one needs. And there companies financed by VCs, 48% of them dont return money. So many put up restaurants in ghost town..
This is exemplefied by a wall to where we bike frequesntly built in the middle of nowhere and surely this is a failure. This often happens.
Principle 2: The Passion Dilemma
Follow your passion and you dont to have to work the rest of your life. So says Steve Jobs to follow passion but that does not necessarily work. Follow your effort
For passion its mostly about art. And there are numerous artists painters and actors. And since there are many the value of the talent goes down.
Principle3: Understanding Business DNA
The business DNA:
1 The product they physical goods. The cash trap You need plenty of cash. Supply chain in
investment
2 The software use massive amount of cash for the development. Ai helps this. Build the MVP
before taking massive investment. Convince yourself that you have buyers.
3. The service use of time and talent New product types and can run without you
4. Marketplace (trading ) Hyperfocus on one niche
5 Media you are selling attention. You have to keep on running. Build direct connections vs
having yourself on a platform
6. Capital DNA - renting money: banks, hedge funds. Trap: one bad investment. can wipe you
out
7. Asset DNA investing requires massive amount of cash.
Be sure you and your busienss DNA match. If the business is the right vehicle for you
Principle 4: Building High Walls the walls, the moats you need to build so that the competition cant get into you. The franchise
1. Economies of scale barrier. If you have large purchase
2. Network - every new user add value to existing network. Like VISA - plenty of merchants and
user Even if I introduce of new card (but zero user and merchant)
What if you are renting hotel at $150.00 and the competitor drops to $120.00 and he plans to drop to $110.00 The consultant stops the hotel owner. and suggests: $180 hotel room with free meal. worth $`100.00 (which cost only $25.00)
So you make: $80.00 + (100 - 25) 75 = $155.00 much more than if you sell room at $150.00
So you keep your hotel full, and the restaurant full. Additionally, the hotel occupants order desert or cocktail and pay the $30.00 extra. How many times you spend more on the free. The free is a custom built ATM for you
See how they tempt you at casinos while riding buses with free $50.00 gambling credits and above the WD free dining and drinks
Being scarce creates demand; discount tells you are commodity and that you are desperate.
We learn of the story of wealthy man who offered $50,000 to have handmade watch be made for him But the waiting list extends beyond 2028 and the watchmaker did not even bother to look at the tycoon
On the other hand he saw a jewelry store selling at 70% discount He appeared desperate. The tycoon advised the jewelry owner to close the shop and post a sign by appointment only 3 a day. By doing so, by being scarce the former discount jewelry achieved prestige and exclusivity. Bein availalbe and discounting make you cheap
The moment you discount, the more you appear desperate. Walk away and be scarce and unavailable.
SUBJECT: Yes, the customer judges the company by its over, the first impression, the initial acts of kindness and warm CS that goes a long long way
1. Yes, the customer judges you and your business by your cover:from:
1. Park appearance - gate grounds, (no or plenty of litter or trash careless thrown
around
2. Personnel appearance - the SG, the CSS, the receptionist, the person who delivers service to him her
1. Are they observing the office decorum - id office uniform - is there (what
happened to last weeks discussion on uniform?)
2. Initial customer interaction - was it courteous, cordial and friendly (or masungit
hambog? picky?)
2. The customer service experience (CSE)
1. If you put P5.00 in a machine and gives you back P100.00 will you put P5.00 again? Definitely yes. If that machine is customer service, will you invest more? definitely yes.
Or in ads and promo?
2. You cant be stingy on that initial contact, or deal. Invest P5.00 now and get
P100.00 later. No PNL on the initial deal but make one on future purchases-
repeat sales or other merchandise.
3. So the free initially is a bait to get the customerr foot in:
1. Free haircut at Landers (to the holder of a membership card initial. P1.00
deal at Temu for initial purchase or Lazada), P99.00 tool box set worth P1,200
for initial app sign up
2. Free coffee in coffee shop for first 50 customer for the day
3. First 30 minutes in a billiard free
4. Free rose for first 30 buyers in a flower shop
AND THEN EARN MORE ON:
1. Repeat sales
2. LTV and referrals; customer for life (Carl Sewell)
3. Other merchandise sales
The initial free is not a loss, it is an investment that returns 20x fold
It may be against the math. But what makes money for the business is sometimes
not visible to the naked eye
1. IMPROVE CUSTOMER EXPERIENCE INITIALLY SO THAT HE/SHE HAS
HAS LASTING PLEASANT EXPERIENCE MEMORY OF THE COMPANY;
2. INVEST IN CS AND HIGH CUSTOMER IMPACT EXPERIENCE
3. TRAIN TRAIN TRAIN PRACTICE PRACTICE ON CUSTOMER SERVICE
To be dominant in the competitive market, you have to impress the customer; give him the best deal on the first visit. (Not in the middle or later)
It can help build trust. Trust earns authority. Authority enables you to dominate and get the rest of the customers business (Long Term Value) for life. Customers for life
Make the first transaction memorable and remarkable. Give the best treat to the customer on his first try. Spend on the first visit. Then for the rest of his relationship wtih us the customer will be kept and keeping him/her in our corals
This was the recommendation to a car dealership that has no customer.
This is a discussion about the purchase of Sees Candy by Warren Buffett.
The replacement value approach: the value of kitchen pots, building values the business at only $8 million but Buffett departing from the cigarbutt approach (basic value approach) was scuttled in favor of the moat (franchise approach) and bought the same for $25 million.
The business returned more than $2 billion for Berkshire.
People they think would buy Candy See far worth more than the sugar in the candy but for the promise and the warm relations it represent to the receiver of the gift.
In the same manner that a memorial park the lot represents so much for the family:
The sales advice was probably adopted from the lines taught at Machiavellis Prince
There are 5 tactics:
The Illusion of Choice Technique (advanced closing strategy) ✔️ How to create scarcity and urgency in sales ✔️ The power of psychological triggers in marketing ✔️ Narrative control and authority positioning ✔️ The Strategic Retreat Method (reverse psychology in selling)
1. The illusion of choice
Control the choice. Do not give the customer unlimited choice
But actually the choice has been made. By employing the good
better strategy. Good is the more expensive and then presenting the
more affordable. It is often a used word: decision becomes inevitable
2. Creating scarcity:
Fear sells. It is better to be feared rather than loved
Either by telling shortage in inventory, or time frame. When there is risk or danger, a person rush to make decision We are adopting this in Temu marketing promos beginning March 16. Limited promo items, and campaigns running 4 weeks at most.
FOMO (fear of missing out)
3. Psychological triggers
Mask of authencity. Perceived authencity. Skill appears trustworth.
One who can give a good advice to build trust.
Appear to be one with them, but actually pushes own agenda
4. Narrative control of authority
Ask question vs defending. Stay on offense.
Appear to be the expert
5. Strategic withdrawal
Dont be desperate. Appear to be not needing tthe agent.
1. Now is not the best time
2. Maybe you need to have more research
Do you appear to be manipulative? But are you not selling everyday. ?
Most people fail in sales because they view it as a transaction of goods. In reality, sales is a transaction of power. To stay "nice" is to stay broke. The 1% understand that every interaction is a battle for the frame, and those who cannot control the perception of value are destined to be exploited by those who can. To dominate the market, you must stop being a petitioner and start being a sovereign. "Whosoever desires constant success must change his conduct with the times." — (Inspired by Niccolò Machiavelli, on the necessity of adaptability and the strategic manipulation of circumstances). In the hyper-saturated marketplace of 2026, traditional "customer service" isn't a strategy—it's a cloak for the weak. This video dismantles the soft, ineffective sales tropes of the past and replaces them with the cold, calculated principles of Machiavellian influence. This is your tactical guide to mastering the psychology of persuasion and seizing the lead in any industry. 👇 Inside You'll Discover: -The Machiavellian Frame: How to position yourself as the prize to be won, rather than the salesman begging for a moment of time.
-The Illusion of Choice: Master the art of "guiding" the prospect's will while making them believe the decision was entirely theirs.
-Strategic Boldness: Why the "Lion" approach secures high-ticket deals while the "Fox" approach navigates complex corporate bureaucracies.
-The Law of Scarcity & Power: Using the threat of your absence to trigger the primal fear of loss in your competition and clients.
-Emotional Detachment: Shifting from "needing the sale" to "commanding the outcome"—the ultimate psychological leverage.
-The Art of Pretense: How to project an aura of inevitable success that attracts resources, trust, and capital. ⚠️ The Brutal Truth: The market does not reward the "hardest worker"; it rewards the most strategic manipulator of value. If you are waiting for people to "fairly" recognize your worth, you have already lost. In sales, as in power, you do not get what you deserve—you get what you take.
Selling here results because it is the inevitable choice after you have framed the same. to be.
Dark secret it is manipulation.
1 You are the authority. You command respect. You project as if you
nor projecting power (but you act as if you are the authority
2 You do not appear desperate. At times you appear you appear as if
you are walking away from the deal
3. You even appear selective. You pre qualify in person if they would like
working with you.
4. In closing, do not appear as if you welcome the idea that its a yes or
no to the deal. You ask:
How do we proceed (but it boils to the idea that you have closed the deal. You all ready own it:
1. Proceed at once to roll out?
2. Or go on a 3 mos staggered period.
3. Sign the paper work now and pay us after 30 days
1. Have a commanding presence
2. Be a person of authority;
3. Selling is leading the prospect of having no option. Structure the deal, such that the adversary
Most people fail in sales because they view it as a transaction of goods. In reality, sales is a transaction of power. To stay "nice" is to stay broke. The 1% understand that every interaction is a battle for the frame, and those who cannot control the perception of value are destined to be exploited by those who can. To dominate the market, you must stop being a petitioner and start being a sovereign. "Whosoever desires constant success must change his conduct with the times." — (Inspired by Niccolò Machiavelli, on the necessity of adaptability and the strategic manipulation of circumstances). In the hyper-saturated marketplace of 2026, traditional "customer service" isn't a strategy—it's a cloak for the weak. This video dismantles the soft, ineffective sales tropes of the past and replaces them with the cold, calculated principles of Machiavellian influence. This is your tactical guide to mastering the psychology of persuasion and seizing the lead in any industry. 👇 Inside You'll Discover: -The Machiavellian Frame: How to position yourself as the prize to be won, rather than the salesman begging for a moment of time.
-The Illusion of Choice: Master the art of "guiding" the prospect's will while making them believe the decision was entirely theirs.
-Strategic Boldness: Why the "Lion" approach secures high-ticket deals while the "Fox" approach navigates complex corporate bureaucracies.
-The Law of Scarcity & Power: Using the threat of your absence to trigger the primal fear of loss in your competition and clients.
-Emotional Detachment: Shifting from "needing the sale" to "commanding the outcome"—the ultimate psychological leverage.
-The Art of Pretense: How to project an aura of inevitable success that attracts resources, trust, and capital. ⚠️ The Brutal Truth: The market does not reward the "hardest worker"; it rewards the most strategic manipulator of value. If you are waiting for people to "fairly" recognize your worth, you have already lost. In sales, as in power, you do not get what you deserve—you get what you take.
Selling here results because it is the inevitable choice after you have framed the same. to be.
Dark secret it is manipulation.
1 You are the authority. You command respect. You project as if you
nor projecting power (but you act as if you are the authority
2 You do not appear desperate. At times you appear you appear as if
you are walking away from the deal
3. You even appear selective. You pre qualify in person if they would like
working with you.
4. In closing, do not appear as if you welcome the idea that its a yes or
no to the deal. You ask:
How do we proceed (but it boils to the idea that you have closed the deal. You all ready own it:
1. Proceed at once to roll out?
2. Or go on a 3 mos staggered period.
3. Sign the paper work now and pay us after 30 days
The sales advice was probably adopted from the lines taught at Machiavellis Prin
There are 5 tactics:
The Illusion of Choice Technique (advanced closing strategy) ✔️ How to create scarcity and urgency in sales ✔️ The power of psychological triggers in marketing ✔️ Narrative control and authority positioning ✔️ The Strategic Retreat Method (reverse psychology in selling)
1. The illusion of choice
Control the choice. Do not give the customer unlimited choice
But actually the choice has been made. By employing the good
better strategy. Good is the more expensive and then presenting the
more affordable. It is often a used word: decision becomes inevitable
2. Creating scarcity:
Fear sells. It is better to be feared rather than loved
Either by telling shortage in inventory, or time frame. When there is risk or danger, a person rush to make decision We are adopting this in Temu marketing promos beginning March 16. Limited promo items, and campaigns running 4 weeks at most.
FOMO (fear of missing out)
3. Psychological triggers
Mask of authencity. Perceived authencity. Skill appears trustworth.
One who can give a good advice to build trust.
Appear to be one with them, but actually pushes own agenda
4. Narrative control of authority
Ask question vs defending. Stay on offense.
Appear to be the expert
5. Strategic withdrawal
Dont be desperate. Appear to be not needing tthe agent.
1. Now is not the best time
2. Maybe you need to have more research
Do you appear to be manipulative? But are you not selling everyday. ?
2. Long term greed. Find the long term value of the customer. You dont have to withhold discounts from the customer now. Give hiim a good deal. He may buy
from you again and again.
3. Be responsive so that you can be trusted. Keep your notifications CP on. Be available when customers contact you (Not as some of the sbus who will
not answer phone calls or gmails. Develop good communication habits early on. Respond to text, dm,
4. Be ready and fast and offer solutions when shit happens Dont wait for the damage to get bigger. (Avoid situations that will spell disaster for you. ) Consult
superiors and peers to avoid difficulties and anomalies
5 When you are with the best of the best, hard work is the only answer. Find your hard, that will bring out the best in you.
