Do you like a machine that turns a P20.00 bill into P100.00? Can you be that machine?

Read and grow rich. Learn and earn

To:     All Marketing staff

    Thru:  Ms Madel 

  cc:    Ms. Tina

  SUBJECT  f you have a machine that can turn P20.00 into P100, or sell you milions what will you do to have it, develop it and have one of your own?

  Date:   July 26, 2026

We discussed this yesterday  to upgrade the marketing plans and resubmit the same in the new format, incorporating the new promos discussed.   This post further discussed

various tactics and tools to advance the efficiency and effectiveness of such machine

Objectives        1.  To further advance self improvement

                         2   To help SBUs reach sales targets

                         3.  To help develop skills and determine tools that will make sellers more effective

Background:    1.  Only people sell, AI cant

                        2.  We have to develop one system that sells, and here is one I see that can be effective and efficient

                        3.   Sellers create wealth that pays expenses and salaries. 

                        4.  Sellers make the world go round and advance move forward

                        5.  We have seen resistance of subordinates who do not like to see their work that does not work questioned or ordered revised

Gleaned from  YT:   How to sell so good that saying No looks stupid

From :    A LITTLE BIT BETTER  by Alex Horowiz

There are just four ways/methods

        1.  Attraction

        2.  Upselling

        3.  Downselling

        4.  Continuity 

        to address various situations and customer behavior

     SOME EXPLANATIONS

     A.  ATTRACTIONS

    1.  Attraction are offers that attract prospects as in AIDA, no offers, the ad readers will continue to scroll, no asttractivve offers, no hooks, no offers.

        Not a discount -  discount removes values,  FREE OR ADD ONs freebies add value

       1.  Grand price offers that is really valuable

            1.  Win millions, a car, by getting an offer

            2.  Win a plot FREE if you buy now;   or reserve now.

            3.  Free offer is better than a discount

                1.   Buy one take one instead of 50% discount

                2.   $30.00 for one set is bettone free  than $10.00 each

               3.   After you increased the price and there is resistance.     P1,700,000 for a GE, 12th lot is free (that is less 8%)

      2. Decoy offer:   offer a low ticket offer, and then upsell the prospect for something bigger.  Get his feet at the door

           e.g   offer a cheap lawn and when you sense he/she can buy GE offer him  one.  

     3.  Performance based free;   (Mostly gymn related)   "If you reach your weight reduction goal, we return to your $__enrollment fee

         We guarantee you (no one dies in your family in the next 90 days)  if you do we will give you an __discount;

    4. Pay less if you buy now  (referring to our at NEED VS pre need price)

       "If you buy now, this is 30% less now  (at FL this is 50% more expensive

B.  UPSELL

2026 TARGETS for sales and collection and incentive mechanics

Read and grow rich. Learn and earn

 Reminder of our incentive system (catalyst for 2026)   BAKA NALIMUTAN NA    KATAKOT2 NA FOLLOW UP.  Kailan magsusubmit ?

Thru:   Ms.  Tina/

cc:     Madel

Date:   July 19,2026

---------- Forwarded message ---------
From: Jorge Saguinsin <jorge@holygardens.ph>
Date: Tue, Mar 3, 2026 at 9:38 AM
Subject: 2026 incentive mechanics system for plot sales, interment, FS abd cremation
To: Holy Gardens La Union <launion@holygardens.ph>, Dada RS <dadareysa@gmail.com>

Date:   February 27, 2026

  This office proposes that we do this incentive mechanics (the marketing plan is still a prequalifier

  What to do:

  1. Firm up the targets;

  2.  Get partial and firm commitments

 3.  Communication workshops

 4.  Firm up the promo:   1 new promo every two weeks (top down) eg Temu   emphasizing new (innovation) and scarcity

 5.  Roll out by March 16, 2026 although sales from March 1-15 to be counted.     

Objectives

     1.  To raise P190m collection gross to match cap ex budget

    2.  To incentivize our tasks and motivate staff

    3.  To overcome resistance to goal setting and change

Background:

   1.  We have difficulty in training and getting staff especially in Hamp and Panga to improve

  2.  We cant hire

  3.  Sayang ang built over the last 40 years, and we are on the verge of liquidation

  4.  We cant get everybody on the same page

PROPOSAL

1.  Individual sales incentive

    Sales:                                   (full dp with  ppa)

                                                CMO  CSS

                                                 5-  10  -     0.75%

                                               11-   16      1.0

                                               16- 20       1. 25

                                               21  up       1. 5

  2  Interment incentive          P1,000 if the interment is  P50,000   P750.00 for CSS, P250.00 for the senior cmo.   (Pag present lang)

                                          Qualifier:

                                        1.  Kumpleto interment checklist

                                        2.  Submission within 7 days

                                         3.  DAmo marker balik ng  5 days

                                         4.  May dalaw paburol

                                        5.  CA advance replenished constantly  submission iwthin 5 working days after interment

                                        6.  Naka uniform ng maayos especially CSS

                                        7.  Extraordinary interment (submit video)   +  

                                           SBU daily, cumulative monthly interment reports

         SBUs                                               Interment              Cremation   Funeral Service

      Date      Name           IA             Amount                        Ord/DlxLx                 less    SCPWD       Net  Amount        Lot No Blk No       Expenses          GP          

 3  Interment profit sharing of 5% if  gp is 50% or up

                       Provided naabot ang targetted number of Interments

                                 LUMP      -  20/mo

                                 Panga         20

                                Hampmmp   30 

                                HGGMP       30

                                HGOMP       20

       4.   FS Cremation,, Chapel use  incentive  (applicable to HAMP   chapel use,     HGGMP and HGPMP   -  Funeral service and cremation

                         1 -  3   -      3% of gross (firm up FS and Cremation price list

                         4-   7           4%

                        7 +               5%  

 

                       Finalize FS and cremation packages with corresponding P n L computation    

     4.  Sales and collection group incentives  (plot sales)

                                                                                                  

                                        

       Sales                            Collection                                 Sales                                   Sales                        Total

         SBU                                   105-                                  0.35%                                   0.35%                      0.70

                                                   110  -                               0.5%                                      0.5                           1.0 

                                                  120%                                0.75                                      0. 75%                     1.25

How to make ads that really sell; from ads to CASH

Read and grow rich. Learn and earn

 From a little bit better.   

It was derived from a book that mentions 30 ways to convert an ad into CASH.    I just mention just 10+ for ease.  

Some notes:

1.  Ramp up imagery that appeals to the 5 senses:   taste, sight, smell, texture sound.  Most likely the reader will respond.  A video works better than still picture

2.   Put benefits (wifm) in the headline

      e,g  Memorial park   (as investment hook)

            Our byers of MP lots 10 years ago of P20,000 each plot saw the price of lots

             rise to 100,000 each or 500% multiplier, or 50% return per annum

          The gift, legacy of a lifetime -   a memorial park lot at __________

          Honoring the memories of the dearly beloved at ______________ _

3.  Pricing:

     Odd pricing of P499 gives impression of being a bargain.   a wholel number that of prestige, luxury 

     or quality

4.  A/B -   test ads that work, or simply retitle the ads or video.   Find out the response. 

5.   Associate with the model or endorser:

     1.  The Marlboro man,   with Dingong Dantes, Bea Alonzo.  What images do you associate with them.

6.   Positive end result  if you buy the product:

     1.  Cleaner toilets;

     2.  Less repair and maintenance

     3.  More prestige and respect

  7.   Use of color -   darker color evokes weght, strength and durability,   lighter colors of lightness but not strength.  

  8  Extreme specifity better than generic ad:

      1.  Complete hardware staff  vs  # of hammer, # of bolts (100,000)  number of skus, etc

      2.  Delicious pizza vs spefication of fresh ingredients delivered daily

  9  Product is valuable   mention the number of stars in review, the value of the property compared to competitors.

 10. Meeting certain wants:

        1.  Survival

        2.  Enjoyment of food

        3.  Freedom

        4.  Sexual enjoyment

        5.  Comfort

        6.   Protection of loved one

        7.    Approval

 Discover the rest watch the video more