Oft repeated theme to sell and create value - scarcity
Nation building via learning and being the best in business
Being scarce creates demand; discount tells you are commodity and that you are desperate.
We learn of the story of wealthy man who offered $50,000 to have handmade watch be made for him But the waiting list extends beyond 2028 and the watchmaker did not even bother to look at the tycoon
On the other hand he saw a jewelry store selling at 70% discount He appeared desperate. The tycoon advised the jewelry owner to close the shop and post a sign by appointment only 3 a day. By doing so, by being scarce the former discount jewelry achieved prestige and exclusivity. Bein availalbe and discounting make you cheap
The moment you discount, the more you appear desperate. Walk away and be scarce and unavailable.
Create a waiting list.
Scarcity creates value. Being desperate does not.
So the jeweller instead of 70% discount was advised to close the store and allowed sales by invitation only Thats scarcity.
For posting
Blog: Prof Jorge Entrep
Post: Oft repeated theme to sell and create value - scarcity
Link:
https://profjorgeentrep-jorge.blogspot.com/2026/03/oft-repeated-theme-to-sell-and-create.html
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