To be dominant in the competitive market, you have to impress the customer; give him the best deal on the first visit. (Not in the middle or later)
It can help build trust. Trust earns authority. Authority enables you to dominate and get the rest of the customers business (Long Term Value) for life. Customers for life
Make the first transaction memorable and remarkable. Give the best treat to the customer on his first try. Spend on the first visit. Then for the rest of his relationship wtih us the customer will be kept and keeping him/her in our corals
This was the recommendation to a car dealership that has no customer.
+ free carwash;
Earns their loyalty, the go to store (memorial park) What can we do for our memorial park business. How is this move to be used.
Just like a pastor who got his business from P20.00 xerox ad posted on windshield wiper...
