1. A copy is the heart of marketing campaign. It must be clear and communicated across the entire organization - CONSTANTLY
2. Copy writers just like tax accountants create most value in businesses.
3. Thus copy writing skill, process must be carefully studied and mastered. Every organization must have one.
Are you destined interested to study and master copy writing?
4. We know all ready the other method that suits android phone and fb formats. AIDA ads (mastered by now?)
5. The other method is by Adelvo Albuquerque who worked for Agora Financial. His method sold hundreds of millions of dollars for Agora. (Billions here)
6. You need to answer his 10 questions.
7. The first one is critical. The crux of his template. What is the mission of the product (to which the ceo, the board, the copy writer,the entire organization) must be very passionate about. Define what is unique about the product your organization offers:
1. What is the OPPORTUNITY? (customer problem)
2. The SOLUTION?
3. The new (unique system)
Make sure its unique
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