To: Madel
Subject: CREATING DESIRE AND URGENCY in your fb ads, tarp and sales letter
A sales person creates VALUE by evoking desire, that leads to action, ie that the prospect will act on your invitation.
You generate more sales by:
1. Doubling your lead (prospect generation)
2. Having more conversions, ie that more of the leads/suspects act on your
invitation
STEPS:
1. Identify address your PTM, who are more likely to buy the product, ie, memorial parks: (WHAT)
1. Somebody in the house has critical chronic illness
2. Senior citizen groups; and other elderly
3. OFW
4. The wife/mother who deeply care about her husband, loved ones -
mother, father, brother, sister, mother in law etc
5. Previous buyers who now want to upgrade to SSN, GE
2. Identify the where:
1. In intnerments
2. IN wakes
3. House to house
3. HOW
1. Give a gift/promo item to those who will respond say in 48 hours
2. Offer say the following coupons:
"If you respond in the next 48 hours for a presentation or tripping, we
give you the following vouchers:
LAWN LOTS P1,000.00
SSN 2,500,00
GE 5,000.00
Provided this an online response, no agent.
This is applicable to the DP, cash purchase or first no dp MA
Put a clock counter to generate more urgency.
MORE PROSPECT LEAD ACTION TO you and sbu
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