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Wednesday, February 26, 2025

Focussing, highlighting a unique, desireable product/offer

The key to selling is being clear and communicating the product uniqueness and  differentiation.   A me too product, an imitation of the original is bound to fail

Thus develop a uniiqueness package for your product and play it over and over in your ads, sales presentation, sales letter.  Answer the following questions, and pound on this to your FB marketing staff, CSS, CMO and the rest of your staff

Answer thefolloing question and craft a sales talk or word track for your marketing people:

      What is the DESIRE OF CUSTOMER  -  pain point, what needs to be solved
                   UNCOVER, DISCOVER

                   Say the customer has problem with DP, no initial money, but with
                   regular pension

                  Or he wants a top of the line ceremony.

                  Discover your PTM  (prospects who are most likely to buy)

      What is the opportunity  -   a new product offering, a predevelopment price
                  There is a new project.   And the owner has offered to his ka
                  barangay and relatives this opportunity to acquire own lot
                  at very special affordable price

     What is the new system?

                 Payment through banks, payment via credit card, biller account



     Sales talk, word track (to memorize)

          Our company which is resuming construction (at Calamba and Malasiqui) is offering to residents of Barandal  or Talospatang a unique opportunity to to own lots at very affordable price at 50% off.

          if your reply now and agree to a tripping or sales presentation, vouchers which can be used to apply to DP and first monthly is being offered with this communication (within 48 hours)

         (Emphasizing price)

         OUr special offer makes our plots which will not only increase in value (vs cp that can get lost or decrease in value) is cheaper than top of the line cp (Iphone 16) and the monthly of only (P1,600) much much lower.

         Avail of this offer now.  Before this special offer were only P600.00 a month and the people who got this were lucky for taking advantage of this opportunity.  It is your chance now.    

          

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