This post watched the video on how the author did it at Agora Financial. He was research assistant at Agora Financial and his sales contribution for the first 4 years was zero. But in the next 4 years, he did a total of $180 million. His highest in a year was $80 million. It could be said that except for one thing, one secret, his other technique embodies the others copy writing contents.
A copy writer is the heart and soul of business. More than any body else he contributes the most to the wealth and value in any organization that produces, trades and deliver goods and services to customer
He answers the 10 questions as he write the copy.
1 What is unique about the product/offering:
. First key point. DETERMINE THE SINGLEMOST IMPORTANT BELIEF ABOUT YOUR PRODUCT OFFERING; the opportunity, the new mechanism and the desire. This is not the mission of the entire company but for the specific product offering, or offer
E.g. their product:
Desire - "For you to get a headstart over other investor
Mechanism - we offer you the about to be patented software that:
New opportunity - lets you get ahead of major events before they happen, and guarantees, on the upside $10,000 weekly income
Subway:
Desire - To get you to reduce weight
New opportunity - you can reduce your belly in a months time
Mechanism - by eating fastfood at Subway
The rest of the question and explanations: N.B. Answering all of these will take more than 16 words
- Question 2 — What's in it for me?
From How to win Friends and influence people. All we care is about our own interest. Nothing more. So talk in terms of customer wants and needs.
" This offer will make you rich," "let you earn tons of money" "will let you get ahead of others
- Question 3 — How do I know this is real?
- Read testimonials and case studies. Proof is copy. "We have done similar projects in ___________________"
- Question 4 — What's holding me back?
What is holding you back (the customer) What the customer did not do before.
Sales conversion formula:
problem + new mechanism ---> hope
E.g the real reason why you are not losing weight, its not your exercise. Its because you lack testosterone.
Answer is to go back to Number 1 question
- Question 5 — Who/What is to blame?
You make effort to blame others: the govt, the competitor, You join groups. So that you want them to join you and be allies
- Question 6 — Why now?
What are the events triggering the offering now? The rumors, the developments in govt etc.
- Question 7 — Why should I trust you?
- By your CV. 3 ways
1. By being an expert - 2. Robin Hood
- 3. I have been in your shoes
- Statistics, stories show that donations can jump. People decide on basis of emotions rather than data
- Question 8 — How does it work?
More proof plus more explanation on how mechanism. Show computations
- Question 9 — How can I get started?
Offer is done, buyer is ready to buy. Explain how it works.
Introduce the paper works and say some PHP and offers and free.
If you make a deposit of _________now, I will give you a promo _________________and these are terms of the PPA.
- Question 10 — What do I have to lose?
- Dont appear desperate
Push pull:
Maybe its not good for you or stay the way for you. And also tell them what they will lose in case they do not decide
Three option;
1. Do not do anything
2. Let them decide
3. Let you decide for them
x-x-x-x-x-x application for new memorial park projects: PPP, and Urdaneta
- Question 1 — How is this different from everything else I've seen?
Opportunity - new memorial park, no more choice lots at competitor
New mechanism - preselling at deep discounts
Desire to own a choice memorial park lot at great location
We are offering memorial park lot in a great location, not too high price, an opportunity to own a lot at a deep discount. Only limited offer
Limited number of lots being offered only ____________
- Question 2 — What's in it for me?
Great discounts (up to 50% that means all ready 100% ROI, being one f the first. A founding member/buyer
- Question 3 — How do I know this is real?
The chief has developed 12 memorial parks all over the Philippines, Currrently (for Urdante, there are two in Pangasinan. One fully developed in SCC and one undergoing development at Malasiqui. Located in 12 places in the country. 42 years in business. Feb 1 ang 42 year
- Question 4 — What's holding me back?
Fear in making the investment the old superstition about end of life products.
- Question 5 — Who/What is to blame?
- Our superstition our culture. But that is no longer the case because in many places in teh country like Oton, Morong Rizal and SCC, our inventories are almost nil
- Question 6 — Why now?
The offer to be in this project is just came in now.
- Question 7 — Why should I trust you?
We are in this business for 42 years. This is business we know We grew old in this business. Engr FF is right now developing in Malasiqui
- Question 8 — How does it work?
1. We have an agreement for reservation (or eliminate this)
2. Then give P10,000.
3. Two choices:
PP
Cash - P60,000 pp, balance of 50,000
Installment -
Balance of DP for 35,000 - 25,000
1 year to pay 0 interest, P60,000, pay 25,000 more. MA of 2,917 for 35,000 balance
Only 500 special price, Prices are at 90,000 after pre selling
Only for investment, we sign PPA, pay through bank
Urdaneta:
P50,000 cash, P60,000 installment
Reservation of P10,000.
For cash bal of P40,000.
For installment: balance of 20,000. for dp, then 50% 30,000 one year to pay 2.500/month
Regular price to be P80,0i00 after 1,000 run out
- Question 9 — How can I get started?
Contact our sales agent, our office now to get started
- Question 10 — What do I have to lose?
Everything to gain. You gained all ready 40% on the offer. If you decide to back out, we will return the funds you paid less agents com.
Jorge U. Saguinsin
To "be the best, do your best, expect the best" always
N.B. The information contained herein are private and confidential in nature. The sender does not assume any damage that may arise from improper use of the email contained. ; especially if the information in this communication falls into the wrong hands causing damage and loss. to the company or any other parties.To "be the best, do your best, expect the best" always
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