Do you like a machine that turns a P20.00 bill into P100.00? Can you be that machine?

Read and grow rich. Learn and earn

To:     All Marketing staff

    Thru:  Ms Madel 

  cc:    Ms. Tina

  SUBJECT  f you have a machine that can turn P20.00 into P100, or sell you milions what will you do to have it, develop it and have one of your own?

  Date:   July 26, 2026

We discussed this yesterday  to upgrade the marketing plans and resubmit the same in the new format, incorporating the new promos discussed.   This post further discussed

various tactics and tools to advance the efficiency and effectiveness of such machine

Objectives        1.  To further advance self improvement

                         2   To help SBUs reach sales targets

                         3.  To help develop skills and determine tools that will make sellers more effective

Background:    1.  Only people sell, AI cant

                        2.  We have to develop one system that sells, and here is one I see that can be effective and efficient

                        3.   Sellers create wealth that pays expenses and salaries. 

                        4.  Sellers make the world go round and advance move forward

                        5.  We have seen resistance of subordinates who do not like to see their work that does not work questioned or ordered revised

Gleaned from  YT:   How to sell so good that saying No looks stupid

From :    A LITTLE BIT BETTER  by Alex Horowiz

There are just four ways/methods

        1.  Attraction

        2.  Upselling

        3.  Downselling

        4.  Continuity 

        to address various situations and customer behavior

     SOME EXPLANATIONS

     A.  ATTRACTIONS

    1.  Attraction are offers that attract prospects as in AIDA, no offers, the ad readers will continue to scroll, no asttractivve offers, no hooks, no offers.

        Not a discount -  discount removes values,  FREE OR ADD ONs freebies add value

       1.  Grand price offers that is really valuable

            1.  Win millions, a car, by getting an offer

            2.  Win a plot FREE if you buy now;   or reserve now.

            3.  Free offer is better than a discount

                1.   Buy one take one instead of 50% discount

                2.   $30.00 for one set is bettone free  than $10.00 each

               3.   After you increased the price and there is resistance.     P1,700,000 for a GE, 12th lot is free (that is less 8%)

      2. Decoy offer:   offer a low ticket offer, and then upsell the prospect for something bigger.  Get his feet at the door

           e.g   offer a cheap lawn and when you sense he/she can buy GE offer him  one.  

     3.  Performance based free;   (Mostly gymn related)   "If you reach your weight reduction goal, we return to your $__enrollment fee

         We guarantee you (no one dies in your family in the next 90 days)  if you do we will give you an __discount;

    4. Pay less if you buy now  (referring to our at NEED VS pre need price)

       "If you buy now, this is 30% less now  (at FL this is 50% more expensive

B.  UPSELL

2026 TARGETS for sales and collection and incentive mechanics

Read and grow rich. Learn and earn

 Reminder of our incentive system (catalyst for 2026)   BAKA NALIMUTAN NA    KATAKOT2 NA FOLLOW UP.  Kailan magsusubmit ?

Thru:   Ms.  Tina/

cc:     Madel

Date:   July 19,2026

---------- Forwarded message ---------
From: Jorge Saguinsin <jorge@holygardens.ph>
Date: Tue, Mar 3, 2026 at 9:38 AM
Subject: 2026 incentive mechanics system for plot sales, interment, FS abd cremation
To: Holy Gardens La Union <launion@holygardens.ph>, Dada RS <dadareysa@gmail.com>

Date:   February 27, 2026

  This office proposes that we do this incentive mechanics (the marketing plan is still a prequalifier

  What to do:

  1. Firm up the targets;

  2.  Get partial and firm commitments

 3.  Communication workshops

 4.  Firm up the promo:   1 new promo every two weeks (top down) eg Temu   emphasizing new (innovation) and scarcity

 5.  Roll out by March 16, 2026 although sales from March 1-15 to be counted.     

Objectives

     1.  To raise P190m collection gross to match cap ex budget

    2.  To incentivize our tasks and motivate staff

    3.  To overcome resistance to goal setting and change

Background:

   1.  We have difficulty in training and getting staff especially in Hamp and Panga to improve

  2.  We cant hire

  3.  Sayang ang built over the last 40 years, and we are on the verge of liquidation

  4.  We cant get everybody on the same page

PROPOSAL

1.  Individual sales incentive

    Sales:                                   (full dp with  ppa)

                                                CMO  CSS

                                                 5-  10  -     0.75%

                                               11-   16      1.0

                                               16- 20       1. 25

                                               21  up       1. 5

  2  Interment incentive          P1,000 if the interment is  P50,000   P750.00 for CSS, P250.00 for the senior cmo.   (Pag present lang)

                                          Qualifier:

                                        1.  Kumpleto interment checklist

                                        2.  Submission within 7 days

                                         3.  DAmo marker balik ng  5 days

                                         4.  May dalaw paburol

                                        5.  CA advance replenished constantly  submission iwthin 5 working days after interment

                                        6.  Naka uniform ng maayos especially CSS

                                        7.  Extraordinary interment (submit video)   +  

                                           SBU daily, cumulative monthly interment reports

         SBUs                                               Interment              Cremation   Funeral Service

      Date      Name           IA             Amount                        Ord/DlxLx                 less    SCPWD       Net  Amount        Lot No Blk No       Expenses          GP          

 3  Interment profit sharing of 5% if  gp is 50% or up

                       Provided naabot ang targetted number of Interments

                                 LUMP      -  20/mo

                                 Panga         20

                                Hampmmp   30 

                                HGGMP       30

                                HGOMP       20

       4.   FS Cremation,, Chapel use  incentive  (applicable to HAMP   chapel use,     HGGMP and HGPMP   -  Funeral service and cremation

                         1 -  3   -      3% of gross (firm up FS and Cremation price list

                         4-   7           4%

                        7 +               5%  

 

                       Finalize FS and cremation packages with corresponding P n L computation    

     4.  Sales and collection group incentives  (plot sales)

                                                                                                  

                                        

       Sales                            Collection                                 Sales                                   Sales                        Total

         SBU                                   105-                                  0.35%                                   0.35%                      0.70

                                                   110  -                               0.5%                                      0.5                           1.0 

                                                  120%                                0.75                                      0. 75%                     1.25

How to make ads that really sell; from ads to CASH

Read and grow rich. Learn and earn

 From a little bit better.   

It was derived from a book that mentions 30 ways to convert an ad into CASH.    I just mention just 10+ for ease.  

Some notes:

1.  Ramp up imagery that appeals to the 5 senses:   taste, sight, smell, texture sound.  Most likely the reader will respond.  A video works better than still picture

2.   Put benefits (wifm) in the headline

      e,g  Memorial park   (as investment hook)

            Our byers of MP lots 10 years ago of P20,000 each plot saw the price of lots

             rise to 100,000 each or 500% multiplier, or 50% return per annum

          The gift, legacy of a lifetime -   a memorial park lot at __________

          Honoring the memories of the dearly beloved at ______________ _

3.  Pricing:

     Odd pricing of P499 gives impression of being a bargain.   a wholel number that of prestige, luxury 

     or quality

4.  A/B -   test ads that work, or simply retitle the ads or video.   Find out the response. 

5.   Associate with the model or endorser:

     1.  The Marlboro man,   with Dingong Dantes, Bea Alonzo.  What images do you associate with them.

6.   Positive end result  if you buy the product:

     1.  Cleaner toilets;

     2.  Less repair and maintenance

     3.  More prestige and respect

  7.   Use of color -   darker color evokes weght, strength and durability,   lighter colors of lightness but not strength.  

  8  Extreme specifity better than generic ad:

      1.  Complete hardware staff  vs  # of hammer, # of bolts (100,000)  number of skus, etc

      2.  Delicious pizza vs spefication of fresh ingredients delivered daily

  9  Product is valuable   mention the number of stars in review, the value of the property compared to competitors.

 10. Meeting certain wants:

        1.  Survival

        2.  Enjoyment of food

        3.  Freedom

        4.  Sexual enjoyment

        5.  Comfort

        6.   Protection of loved one

        7.    Approval

 Discover the rest watch the video more

    

Why there are zero sales? Lack of certainty

Read and grow rich. Learn and earn

Jun Igot and the Wolf of Wall St are in concurrence:  LACK OF CERTAINITY.

When the prospect says he will consult wife, lawyer, bumalik ka na lang, it indicates that you have not done your job well of creating certainty in the mind of the buyers.

Ask further questions what are not clear, what bothers the prospect, what was not explained well.  (At the same time temper this because its also bad to  over explain

Your goal until the closing is to bring the head of the prospect above the water of UNCERTAINTY

You can build that up by:

1.  Having a nice appearance

2.  Product mastery

3.  Speaking well

4.  Being authoritative

4 pillars of enduring sales system - Jun Igot

Read and grow rich. Learn and earn

From Jun Igot at Facebook

There are 4 things he mentions and advice for you to have an enduring sales system:

 1.   Have system of getting prospects (leads)

 2.  Have a system of follow up of prospects

3.  Constantly face content that attracts influence buyers

4.   Sell to your existing buyers/customers

   This is the equivalent of AATR by Josiah Go

            A wareness  ads, below the line and above the line

           A - vailabilty;  the product, is it developed and ready for use, are there landscaping?

                                    do you have the proper equipment?

          T rial   sampling taste test or demonstration (of vehicle) free taste,  and the customer

                     prospect observing the use of the product 

         R epeat sales from existing customer through re connecting;

             1.  CRM software

             2.  Birthday, death date anniversary

             3.  Quotes of the day direct text,  shout out...etc.  

             4.  Answering dm and concern promptly

             5.   Remembering people by their first name  

             6.  Practicing "How to Win Friends and Influence People by Dale Carnegie"

Follow up on printing of new forms: PPA, CO DOS

Memorandum:

To:    All Sbus

Thru:   Ms Tina  please make sure that people staff at sbus understand.   Increase

            the power of communication.   Please copy All if memos are just addressed

            to your sbus, esp Mam Armi

cc:     Madel

Date: April 10, 2026

SUBJECT   FOLLOW UP SOLUTION TO DELAYED ISSUANCE OF CO DOS TO CUSTOMERS

Objectives:

1.   To recover our connection and trust of customers;

2.   To help rebuild sales

3.    To conform with the law as PD 957 and EO 648 order that titles (CO DOS)

    1.   shall be issued immediately for spot cash payments

    2.   and not later than 6 mos after full payment of installment sales

    Penalty are:  

    1.  Fines of P20,000;

    2.  Imprisonment of at least 6 mos

    3.  Other sanctions that may apply to future projects (blacklisting etc)

      from 

SEC. 25. Issuance of Title. – The owner or developer shall deliver the title of the lot or unit to the buyer upon full payment of the lot or unit. No fees, except those required for the registration of the deed of sale in the Registry of Deeds, shall be collected for the issuance of such title. In the event a mortgage over the lot or unit is outstanding at the time of the issuance of the title to the buyer, the owner or developer shall redeem the mortgage or the corresponding portion thereof within six months from such issuance in order that the title over any fully paid lot or unit may be secured and delivered to the buyer in accordance herewith.

SEC. 39. Penalties. – Any person who shall violate any of the provisions of this Decree and/or any rule or regulation that may be issued pursuant to this Decree shall, upon conviction, be punished by a fine of nor more than twenty thousand (P20,000.00) pesos and/or imprisonment of not more than ten (10) years. Provided, that in the case of corporations, partnerships, cooperatives, or associations, the President, Manager or Administrator or the person who has charge of the administration of the business shall be criminally responsible for any violation of this Decree and/or the rules and regulations promulgated pursuant thereto.

       

    THESE ARE SERIOUS PENALTIES for lack of promptness in our action -  fines and imprisonment   MATAKOT TAYO.   

Reality:    (Background)

1.   We have backlogs reaching back 5 years or more;   we have faced challenges with

       irate buyers

2.  We planned  that in 2026 beginning January we will address this challenge thus we

     revised the forms and engaged printer to redesign the forms which now has

     security features in view of the  reported sbu printing illegally the forms for sale

     that did not accrue to the sbu  WE ALSO EDITED AND UPDATED THE FORMS TO

     INCLUDE LATEST CONCERN THAT CONCERNS PLOT MAINTENANCE AND 

     CONSTRUCTION 0 INTEREST PROMOS

     It is now April (4 months hence) and we are still following up.

3.   I talked to Mam Elvie and  she said the reason for lack of action on the PO and DP

      is the presencee of large number of forms at Songcuan but no one is looking for

      the forms

4.   The printer indicated that there will be price increses in view of the current price increases due to war in Iran

5.   We wonder if the instruction to LIST DOWN THE PROBLEMS IN CO DOS HAS BEEN DONE.  ???

What to do next:?  ACTION

1.   Follow up po and dp -  SOON PO SANA

2.  Isubmit copy this office THE LIST OF COMPLAINING CUSTOMERS AND OR

     OR CUSTOMERS WHO HAVE PAID AND STILL DO NOT HAVE CO DOS

3.  In the meantime let us issue CERTIFICATE OF FULL PAYMENT 

     TO THOSE WHO HAVE PAID IN FULL IN CASH OR IN INSTALLMENT

     using this format

     PRE NUMBERED AND WITH REGISTRY:

                             Sbu name and Logo                              No.

                           CERTIFICATE OF FULL PAYMENT

         This hereby certifies that

      __________________________________________________

    has paid in full (spot cash/) amortization on _______________________

    and such shall  be issued corresponding CO DOS upon receipt of forms

    from printer, and entitled to privileges of interment that pertains to lot ____
    ___________________

   __________________________                    _________________________

     AUTHORIZED SIGNATORY                                DATE

    Note:    THIS CERTIFICATION SHALL BE SURRENDERED UPON ISSUANCE OF

                 CO DOS.   

-X-X-X-X-X-X-X

May be signed by any or all authorized signatories; two signatures are required for GE upon presentation of proof of full payment (ledgers) and certifiedd initialled by CMO and SFC to done asap .

FOR COMPLIANCE AND WORKSHOP FOR UNDERSTANDING

Customers for Life by Carl Sewell - he started it all!

Read and grow rich. Learn and earn

You earn more from your repeat sales;   you can mine more sales from your customers if you keep him/her.  Hence the LTV (long term value of customers)   Get him /her to buy from you again and again.

Make the initial contact with the customer memorable and long lasting.  Impress, amaze him/her

Keep them for life     

Prof Jorge Entrep: 4 Important business principles from MIT Monk learned in 20 years

ProfJorgeEntrep has sent you a link to a blog:

 

4 Important business principles from MIT Monk learned in 20 years

Nation building via learning and being the best in business

This can help numerous would be, entrep wannabees:

Most of what is being written is learn to avoid so that we 

Principle1: Avoiding Ghost Towns Principle 2: The Passion Dilemma

Principle3: Understanding Business DNA

Principle 4: Building High Walls

Principle1: Avoiding Ghost Towns

This challenge is the result of the University system. We live a real life of divergence but the University is convergence. Questions are preformed and no one dare question the question. Sometimes we solve problems no one needs. And there companies financed by VCs, 48% of them dont return money. So many put up restaurants in ghost town..

This is exemplefied by a wall to where we bike frequesntly built in the middle of nowhere and surely this is a failure. This often happens.

Principle 2: The Passion Dilemma

Follow your passion and you dont to have to work the rest of your life. So says Steve Jobs to follow passion but that does not necessarily work. Follow your effort

For passion its mostly about art. And there are numerous artists painters and actors. And since there are many the value of the talent goes down.

Principle3: Understanding Business DNA

The business DNA:

1 The product they physical goods. The cash trap You need plenty of cash. Supply chain in

investment

2 The software use massive amount of cash for the development. Ai helps this. Build the MVP

before taking massive investment. Convince yourself that you have buyers.

3. The service use of time and talent New product types and can run without you

4. Marketplace (trading ) Hyperfocus on one niche

5 Media you are selling attention. You have to keep on running. Build direct connections vs

having yourself on a platform

6. Capital DNA - renting money: banks, hedge funds. Trap: one bad investment. can wipe you

out

7. Asset DNA investing requires massive amount of cash.

Be sure you and your busienss DNA match. If the business is the right vehicle for you

Principle 4: Building High Walls the walls, the moats you need to build so that the competition cant get into you. The franchise

1. Economies of scale barrier. If you have large purchase

2. Network - every new user add value to existing network. Like VISA - plenty of merchants and

user Even if I introduce of new card (but zero user and merchant)

3. Dominate a niche rather than entire ecosystem.

Blog: Prof Jorge Entrep
Post: 4 Important business principles from MIT Monk learned in 20 years
Link:
https://profjorgeentrep-jorge.blogspot.com/2026/03/4-important-business-principles-from.html

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Prof Jorge Entrep: The illusion of free

ProfJorgeEntrep has sent you a link to a blog:

uesday, March 24, 2026

The illusion of free

Nation building via learning and being the best in business

The illusion of the free.

What if you are renting hotel at $150.00  and the competitor drops to $120.00  and he plans to drop to $110.00  The consultant stops the hotel owner. and suggests:     $180 hotel room  with free meal.   worth $`100.00 (which cost only $25.00)

So you make:     $80.00  +   (100 - 25) 75  =   $155.00 much more than if you sell room at $150.00

So you keep your hotel full, and the restaurant full.  Additionally, the hotel occupants order desert or cocktail   and pay the $30.00 extra.  How many times you spend more on the free.    The free is a custom built ATM for you

See how they tempt you at casinos while riding buses with free $50.00 gambling credits and above the WD free dining and drinks 

Free meal with hotel

 



Blog: Prof Jorge Entrep
Post: The illusion of free
Link:
https://profjorgeentrep-jorge.blogspot.com/2026/03/the-illusion-of-free.html

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Selfdev: You could be an operator, a maker and multiplier

ProfJorgeEntrep has sent you a link to a blog:

You could be an operator, a maker and multiplier

Be better than before, than yesterday...

There are three things that you can progress through in your life:    as an operator, a maker, or a multiplier

    1.  An operator -  you follow the work rules, the job description and do what you are told;   you dare not

         venture beyond the four squares and you get your pay  8 - 5 and then you retire.  Nothing ever                     changes

    If you ever one wants to go beyond himself he must ask himself:

    1.   Does this thing challenge me?

    2.  Can this affect other mans life

    3.  Can this change the world

  2.  A maker -  an inventor, an innovator.  A participant in Genesis 1:28  Somebody who goes beyond the

       four lines.    He participates in the continuing creation.  He is out to create an impact to the world.

       He realizes the impact of his life in the community and for others

  3.  A multiplier  - Somebody who is a sower and multiplies his impact to the community and the world

       This applies to a teacher, a leader, a community worker, a company CEO, an author.  An influencer.

       His value goes beyond his own community  and locality

WHICH ONE ARE YOU?

Can you stand receiving $2K per day just standing within the 4 lines?

Blog: Selfdev
Post: You could be an operator, a maker and multiplier
Link:
https://profjorgeentrepdev.blogspot.com/2026/03/you-could-be-operator-maker-and.html

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Prof Jorge Entrep: Oft repeated theme to sell and create value via scarcity

ProfJorgeEntrep has sent you a link to a blog:

Oft repeated theme to sell and create value - scarcity

Nation building via learning and being the best in business

Being scarce creates demand; discount tells you are commodity and that you are desperate.

We learn of the story of wealthy man who offered $50,000 to have handmade watch be made for him  But the waiting list extends beyond 2028 and the watchmaker did not even bother to look at the tycoon   

On the other hand he saw a jewelry store selling at 70% discount   He appeared desperate.   The tycoon advised the jewelry owner to close the shop and post a sign by appointment only 3 a day.  By doing so, by being scarce the former discount jewelry achieved prestige and exclusivity.    Bein availalbe and discounting make you cheap

The moment you discount, the more you appear desperate.  Walk away and be scarce and unavailable.

Create a waiting list.

Scarcity creates value.   Being desperate does not.  

So the jeweller instead of 70% discount was advised to close the store and allowed sales by invitation only  Thats scarcity.  

Being scarce makes you valuable

 

For posting

Blog: Prof Jorge Entrep
Post: Oft repeated theme to sell and create value - scarcity
Link:
https://profjorgeentrep-jorge.blogspot.com/2026/03/oft-repeated-theme-to-sell-and-create.html

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Yes, the customer judges the company by its cover, the first impression, the initial acts of kindness and warm CS that goes a long long way

Memorandum:

To        All Sbus

Thru:   Mam Madel

Date  March 24, 2026

SUBJECT:   Yes, the customer judges the company by its over, the first impression, the initial acts of kindness and warm CS that goes a long long way

1.  Yes, the customer judges you and your business by your cover:from:

     1.  Park appearance -  gate grounds, (no or plenty of litter or trash careless thrown 

          around

     2.  Personnel appearance -  the SG, the CSS, the receptionist,  the person who                     delivers service to him  her

         1.  Are they observing the office decorum -   id office uniform -  is there (what

             happened to last weeks discussion on uniform?)

         2.  Initial customer interaction -  was it courteous, cordial and friendly (or masungit

              hambog?  picky?)

2.  The customer service experience  (CSE)

      1.  If you put P5.00 in a machine and gives you back P100.00 will you put P5.00 again?                               Definitely yes.   If that machine is customer service, will you invest more?  definitely yes.   

           Or in ads and promo?

     2.  You cant be stingy on that initial contact, or deal.   Invest  P5.00 now and get

          P100.00 later.   No PNL on the initial deal but make one on future purchases-

          repeat sales or other merchandise.

     3.  So the free initially is a bait to get the customerr foot in:

         1.  Free haircut at Landers (to the holder of a membership card initial.  P1.00

              deal at Temu for initial purchase or Lazada), P99.00 tool box set worth P1,200

              for initial app sign up

         2.  Free coffee in coffee shop for first 50 customer for the day

         3.  First 30 minutes in a billiard free

         4.   Free rose for first 30 buyers in a flower shop

         AND THEN EARN MORE ON:

         1.  Repeat sales

         2.  LTV and referrals;  customer for life  (Carl Sewell)

         3.   Other merchandise sales

        The initial free is not a loss, it is an investment that returns 20x fold

         It may be against the math.  But what makes money for the business is sometimes

         not visible to the naked eye

       1.  IMPROVE CUSTOMER EXPERIENCE INITIALLY SO THAT HE/SHE HAS

            HAS LASTING PLEASANT EXPERIENCE MEMORY OF THE COMPANY;

       2.  INVEST IN CS AND HIGH CUSTOMER IMPACT EXPERIENCE

       3.  TRAIN TRAIN TRAIN PRACTICE PRACTICE ON CUSTOMER SERVICE

             EXPERIENCE

       4   THIS IS ENTREPENEURIAL A MAKERS/MULTIPLIER JOB

  

Get the trust first on first transaction the rest of LTV (long term value) of customers come later

Free or 50% discount on dent repair....

To be dominant in the competitive market, you have to impress the customer; give him the best deal on the first visit.  (Not in the middle or later)

It can help build trust.  Trust earns authority.  Authority enables you to dominate and get the rest of the customers business (Long Term Value) for life.  Customers for life

Make the first transaction memorable and remarkable.  Give the best treat to the customer on his first try.  Spend on the first visit.  Then for the rest of his relationship wtih us the customer will be kept and keeping him/her in our corals

This was the recommendation to a car dealership that has no customer.   

+  free carwash;

+  free inspection

+  free windshield wiper fluid

+  absolute honesty

Earns their loyalty, the go to store (memorial park)  What can we do for our memorial park business.  How is this move to be used.  

Just like a pastor who got his business from P20.00 xerox ad posted on windshield wiper...

Marketing instead of begging; reframing in sales copy game

SELL DONT BEG.   BE CERTAIN

Its a beautiful day AND I CANNOT SEE IT  

It reminded them of their happiness.   Of connection.

Change your story.... (Instead of disability, nothingness, emptiness.

Relate this to a memorial park

A memorial park reminds   us  of love and happiness.   CONTINUE EXPERIENCING THIS AT HOLY GARDENS MEMORIAL PARK

The best sales copy simply reframes the same message into something insightful and something that is emotionally laden

Why a product is worth more than its physical components; selling love instead of physical candy

This is a discussion about the purchase of Sees Candy by Warren Buffett.

The replacement value approach:   the value of kitchen pots, building values the business at only $8 million but Buffett departing from the cigarbutt approach (basic value approach) was scuttled in favor of the moat (franchise approach) and bought the same for $25 million.

The business returned more than $2 billion for Berkshire.

People they think would buy Candy See far worth more than the sugar in the candy but for the promise and the warm relations it represent to the receiver of the gift.

In the same manner that a memorial park the lot  represents so much  for the family:

     LOVE 

     AFFECTION

     STABILITY

     SEARCH FOR ETERNITY

     FOR ESTATE;   FAMILY STRENGTH AND POWER

Sees candy as a promise of love and relationship

Forceful and smart selling advice by Machiavelli

Forceful and smart selling advise by Machiavelli

The sales advice was probably adopted from the lines taught at Machiavellis Prince

There are 5 tactics:

The Illusion of Choice Technique (advanced closing strategy) ✔️ How to create scarcity and urgency in sales ✔️ The power of psychological triggers in marketing ✔️ Narrative control and authority positioning ✔️ The Strategic Retreat Method (reverse psychology in selling)

1. The illusion of choice

Control the choice. Do not give the customer unlimited choice

But actually the choice has been made. By employing the good

better strategy. Good is the more expensive and then presenting the

more affordable. It is often a used word: decision becomes inevitable

2. Creating scarcity:

Fear sells. It is better to be feared rather than loved

Either by telling shortage in inventory, or time frame. When there is risk or danger, a person rush to make decision We are adopting this in Temu marketing promos beginning March 16. Limited promo items, and campaigns running 4 weeks at most.

FOMO (fear of missing out)

3. Psychological triggers

Mask of authencity. Perceived authencity. Skill appears trustworth.

One who can give a good advice to build trust.

Appear to be one with them, but actually pushes own agenda

4. Narrative control of authority

Ask question vs defending. Stay on offense.

Appear to be the expert

5. Strategic withdrawal

Dont be desperate. Appear to be not needing tthe agent.

1. Now is not the best time

2. Maybe you need to have more research

Do you appear to be manipulative? But are you not selling everyday. ?

Machiavellis thought on selling