From a little bit better.
It was derived from a book that mentions 30 ways to convert an ad into CASH. I just mention just 10+ for ease.
Some notes:1. Ramp up imagery that appeals to the 5 senses: taste, sight, smell, texture sound. Most likely the reader will respond. A video works better than still picture
2. Put benefits (wifm) in the headline
e,g Memorial park (as investment hook)
Our byers of MP lots 10 years ago of P20,000 each plot saw the price of lots
rise to 100,000 each or 500% multiplier, or 50% return per annum
The gift, legacy of a lifetime - a memorial park lot at __________
Honoring the memories of the dearly beloved at ______________ _
3. Pricing:
Odd pricing of P499 gives impression of being a bargain. a wholel number that of prestige, luxury
or quality
4. A/B - test ads that work, or simply retitle the ads or video. Find out the response.
5. Associate with the model or endorser:
1. The Marlboro man, with Dingong Dantes, Bea Alonzo. What images do you associate with them.
6. Positive end result if you buy the product:
1. Cleaner toilets;
2. Less repair and maintenance
3. More prestige and respect
7. Use of color - darker color evokes weght, strength and durability, lighter colors of lightness but not strength.
8 Extreme specifity better than generic ad:
1. Complete hardware staff vs # of hammer, # of bolts (100,000) number of skus, etc
2. Delicious pizza vs spefication of fresh ingredients delivered daily
9 Product is valuable mention the number of stars in review, the value of the property compared to competitors.
10. Meeting certain wants:
1. Survival
2. Enjoyment of food
3. Freedom
4. Sexual enjoyment
5. Comfort
6. Protection of loved one
7. Approval
Discover the rest watch the video more
