Ch. 13: Putting It All Together
- Using the System — Maybe the best way to use this system is to create your ‘one belief’ using the formula from earlier and then briefly answer the 10 questions in a sentence of two. That should give you a nice starting outline that you can expand on. To recap, here are the 10 questions:
- Question 1 — How is this different from everything else I’ve seen?
- Question 2 — What’s in it for me?
- Question 3 — How do I know this is real?
- Question 4 — What’s holding me back?
- Question 5 — Who/What is to blame?
- Question 6 — Why now?
- Question 7 — Why should I trust you?
- Question 8 — How does it work?
- Question 9 — How can I get started?
- Question 10 — What do I have to lose?
