Writing a 16 word sales letter - 10 questions to be answered

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Ch. 13: Putting It All Together

• Using the System — Maybe the best way to use this system is to create your ‘one belief’ using the formula from earlier and then briefly answer the 10 questions in a sentence of two. That should give you a nice starting outline that you can expand on. To recap, here are the 10 questions:
  • Question 1 — How is this different from everything else I’ve seen?
  • Question 2 — What’s in it for me?
  • Question 3 — How do I know this is real?
  • Question 4 — What’s holding me back?
  • Question 5 — Who/What is to blame?
  • Question 6 — Why now?
  • Question 7 — Why should I trust you?
  • Question 8 — How does it work?
  • Question 9 — How can I get started?
  • Question 10 — What do I have to lose?