Magnet menu principle - Paul Getter

Read and grow rich. Learn and earn

Due to the  volume of choices the customer faces when he shops or eats, there is a way by which you can direct his/her attention to a preferred product of service:  marked by icon or arrow or encircled in yellow or red.

     1.  Chefs special

     2.  Todays special

     3.  Our best seller

     4.  Most affordable

Or the most expensive product at the top and the preferred product in the middle with arrows and all the stuff to call attention.   

It does pay to limit in subdivision or memorial park projects to only sell by blocks not leaving everything open.   Or set the preferred plots/lots in promo to focus and be noticed

This follows the authority principle in marketing  Buyers trust chefs waiter recommendation since they know better.  Marketers are supposed to be tops in product knowledge and experience with the product or service.    And the customer wait for such advice before making a choice

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Magnet Menu

Why Customers Always Choose the Option You Want Them To

In 2006, a group of behavioral economists studied restaurant menus to understand how people decide what to buy.

What they found shocked the industry.

Customers rarely choose the item they want most.
They choose the item that is easiest for their brain to justify.

Restaurants knew this, so they started designing menus in a very intentional way:

They placed the most expensive item at the top…
not because they expected people to buy it…
but because it made everything else feel cheaper.

They highlighted mid-tier meals with boxes,

The first 5 seconds count, really matters- Paul Getter

Read and grow rich. Learn and earn

Really the book is judged by its cover.  Your landing pages, your video ads, your presentations are judged in the first 5 seconds.  Give your best efforts to have these stuff be noticed be exceptional otherwise, you lose the opportunity to catch the attention of the prospect in the opportunity presented in the click or the presentation

So how do you make your sales presentation, your fb posts, your DM noticeable to capture prospects.  How do you stand out?

first 5 seconds - PG, FB

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THE “FIRST FIVE SECONDS PRINCIPLE”

Why Most Sales Are Won or Lost Before You Even Say a Word

In 2013, a group of Stanford researchers studied how people decide whether to trust a business.

They discovered something wild:

Most customers make their judgment in the first five seconds.

Not after the pitch.

Not after the price.

Not after the benefits.

Not after the demo.

In the first five seconds.

Before logic.

Before analysis.

Before comparison.

Five seconds.

Necessity is the mother of invention

Read and grow rich. Learn and earn

This goes for the need of society and need of the inventor.  Usually it is a need for the inventor.  There was the story about the inventor of safety pin.  (Perdible)  He owed someone  $15 and then made an inventrion which he sold for $400.00 but the safety pin business is about  a billion dollar.  The secret of the safety pin the twited wire at the other end serving as the spring to hold the pin in the cage firmly pressed.

His name is Walter Hunt