Due to the volume of choices the customer faces when he shops or eats, there is a way by which you can direct his/her attention to a preferred product of service: marked by icon or arrow or encircled in yellow or red.
1. Chefs special
2. Todays special
3. Our best seller
4. Most affordable
Or the most expensive product at the top and the preferred product in the middle with arrows and all the stuff to call attention.
It does pay to limit in subdivision or memorial park projects to only sell by blocks not leaving everything open. Or set the preferred plots/lots in promo to focus and be noticed
This follows the authority principle in marketing Buyers trust chefs waiter recommendation since they know better. Marketers are supposed to be tops in product knowledge and experience with the product or service. And the customer wait for such advice before making a choice
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Why Customers Always Choose the Option You Want Them To
In 2006, a group of behavioral economists studied restaurant menus to understand how people decide what to buy.
What they found shocked the industry.
Customers rarely choose the item they want most.
They choose the item that is easiest for their brain to justify.
Restaurants knew this, so they started designing menus in a very intentional way:
They placed the most expensive item at the top…
not because they expected people to buy it…
but because it made everything else feel cheaper.
They highlighted mid-tier meals with boxes,
In 2006, a group of behavioral economists studied restaurant menus to understand how people decide what to buy.
What they found shocked the industry.
Customers rarely choose the item they want most.
They choose the item that is easiest for their brain to justify.
Restaurants knew this, so they started designing menus in a very intentional way:
They placed the most expensive item at the top…
not because they expected people to buy it…
but because it made everything else feel cheaper.
They highlighted mid-tier meals with boxes,
