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Showing posts with label focus. Show all posts
Showing posts with label focus. Show all posts

Saturday, November 29, 2025

Economics of Attention - Paul Getter

Read and grow rich. Learn and earn

Sometimes we are distracted by very insignificant things.  We focus on the trivial and petty and we are distracted on things that really matter.   So clear your head and find out on which you should focus.






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Aesop told a story that perfectly explains modern social media.
A bald man tried to swat a fly that bit his head.
He missed the fly… and hit himself instead.
When the fly came back, he realized:
“You only hurt yourself when you pay attention to the insignificant.”
See … it was never about the fly.
It was about the man’s focus.
The fly represents every troll in your comments,
every hater in your DMs,
every jealous whisper trying to pull you down into the mud.
And the bald man?
That’s the modern creator.
Armed with influence… but distracted by nonsense.
In power dynamics, this is called reactive weakness:
the habit of wasting energy on things beneath your purpose.
You don’t lose to the fly because it’s strong.
You lose because you stopped building and started swatting.
💡 Here’s the nerdy truth:
Every reaction is a transaction.
Attention is the currency.
And the broke ones spend it fastest.
The modern strategist understands…
Some enemies exist only to distract you.
They don’t deserve your outrage. They deserve your silence.
In an age of noise, restraint is the ultimate flex.
Because you can’t lose a battle you never agreed to fight.
🚫 Never trade your composure for validation.
🧬 Never fight flies — build wind instead.

Friday, November 28, 2025

Magnet menu principle - Paul Getter

Read and grow rich. Learn and earn




Due to the  volume of choices the customer faces when he shops or eats, there is a way by which you can direct his/her attention to a preferred product of service:  marked by icon or arrow or encircled in yellow or red.

     1.  Chefs special
     2.  Todays special
     3.  Our best seller
     4.  Most affordable

Or the most expensive product at the top and the preferred product in the middle with arrows and all the stuff to call attention.   

It does pay to limit in subdivision or memorial park projects to only sell by blocks not leaving everything open.   Or set the preferred plots/lots in promo to focus and be noticed

This follows the authority principle in marketing  Buyers trust chefs waiter recommendation since they know better.  Marketers are supposed to be tops in product knowledge and experience with the product or service.    And the customer wait for such advice before making a choice


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Why Customers Always Choose the Option You Want Them To

In 2006, a group of behavioral economists studied restaurant menus to understand how people decide what to buy.

What they found shocked the industry.

Customers rarely choose the item they want most.
They choose the item that is easiest for their brain to justify.

Restaurants knew this, so they started designing menus in a very intentional way:

They placed the most expensive item at the top…
not because they expected people to buy it…
but because it made everything else feel cheaper.

They highlighted mid-tier meals with boxes,

Friday, January 24, 2025

Focus expands discussion and knowledge.

 This a phenomenon.  Focus, we thought limits our perspective.   But when a word comes up or a feature is mentioned is important, discussion comes up.

Thus in a sales presentation, when a topic comes up, or product feature is brought up, FOCUS.  The prospects concern will come up, will be diagnosed and will be answered.