Really the book is judged by its cover. Your landing pages, your video ads, your presentations are judged in the first 5 seconds. Give your best efforts to have these stuff be noticed be exceptional otherwise, you lose the opportunity to catch the attention of the prospect in the opportunity presented in the click or the presentation
So how do you make your sales presentation, your fb posts, your DM noticeable to capture prospects. How do you stand out?
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THE “FIRST FIVE SECONDS PRINCIPLE”
Why Most Sales Are Won or Lost Before You Even Say a Word
In 2013, a group of Stanford researchers studied how people decide whether to trust a business.
They discovered something wild:
Most customers make their judgment in the first five seconds.
Not after the pitch.
Not after the price.
Not after the benefits.
Not after the demo.
In the first five seconds.
Before logic.
Before analysis.
Before comparison.
Five seconds.
