Pages

Saturday, November 29, 2025

First Customer Cam effect by Paul Getter

Read and grow rich. Learn and earn





You can move customers by having pictures or cam on ads for certain specific products:

      1.  Open house for  visitors
      2.  Celeb on coffee shops
      3.  Visitors at a resort.

Thats why you tube and  tiktok have been very useful in driving sales.  FB too which is pics oriented


In 2011, a tiny seaside restaurant in Cebu was dying.
No foot traffic.
No reputation.
No online presence.
Nothing but salty air and empty tables.
The owner tried flyers, local ads, even begging bloggers to come… no results.
Then one afternoon, a tourist stood outside the restaurant, pulled out a DSLR camera, and snapped a photo of the entrance.
Ten seconds.
One click.
Then he walked away.
But something strange happened.
People nearby stopped.
They stared at the tourist.
They looked at the restaurant door… and suddenly a small line began to form.
Within an hour, the place was full.
Sales tripled that night.
The owner was confused and asked customers why they came in.
Their answer was simple.
“We saw someone taking photos. We thought this place must be good.”
The tourist was not a food critic.
Not an influencer.
Just a guy with a camera.
But his presence created a perception.
A camera signals importance.
Importance signals value.
Value brings curiosity.
Curiosity brings customers.
📈 The Marketing Lesson
People trust what they think other people are paying attention to.
This is why:
• Street vendors hire “fake first customers
• Real estate agents stage open houses with actors
• Markets grow when they look active
• Influencers record everything because cameras create legitimacy
Attention creates belief.
Belief creates buyers.
🧠 The Nerdy Takeaway
You do not need a crowd.
You need the appearance that someone cares.
The first visible customer is not just a customer.
They are a catalyst.
If you want more buyers, show people paying attention.
Record. Photograph. Highlight. Display.
Make your business look like the place where things are happening.
Because in marketing, the camera moves customers before the product does

Friday, November 28, 2025

Magnet menu principle - Paul Getter

Read and grow rich. Learn and earn




Due to the  volume of choices the customer faces when he shops or eats, there is a way by which you can direct his/her attention to a preferred product of service:  marked by icon or arrow or encircled in yellow or red.

     1.  Chefs special
     2.  Todays special
     3.  Our best seller
     4.  Most affordable

Or the most expensive product at the top and the preferred product in the middle with arrows and all the stuff to call attention.   

It does pay to limit in subdivision or memorial park projects to only sell by blocks not leaving everything open.   Or set the preferred plots/lots in promo to focus and be noticed

This follows the authority principle in marketing  Buyers trust chefs waiter recommendation since they know better.  Marketers are supposed to be tops in product knowledge and experience with the product or service.    And the customer wait for such advice before making a choice


-x-x-x-x-x-x-x-x-x

Why Customers Always Choose the Option You Want Them To

In 2006, a group of behavioral economists studied restaurant menus to understand how people decide what to buy.

What they found shocked the industry.

Customers rarely choose the item they want most.
They choose the item that is easiest for their brain to justify.

Restaurants knew this, so they started designing menus in a very intentional way:

They placed the most expensive item at the top…
not because they expected people to buy it…
but because it made everything else feel cheaper.

They highlighted mid-tier meals with boxes,

The first 5 seconds count, really matters- Paul Getter

Read and grow rich. Learn and earn





Really the book is judged by its cover.  Your landing pages, your video ads, your presentations are judged in the first 5 seconds.  Give your best efforts to have these stuff be noticed be exceptional otherwise, you lose the opportunity to catch the attention of the prospect in the opportunity presented in the click or the presentation

So how do you make your sales presentation, your fb posts, your DM noticeable to capture prospects.  How do you stand out?


-x-x-x-x-x-x-x-x-



THE “FIRST FIVE SECONDS PRINCIPLE”
Why Most Sales Are Won or Lost Before You Even Say a Word
In 2013, a group of Stanford researchers studied how people decide whether to trust a business.
They discovered something wild:
Most customers make their judgment in the first five seconds.
Not after the pitch.
Not after the price.
Not after the benefits.
Not after the demo.
In the first five seconds.
Before logic.
Before analysis.
Before comparison.
Five seconds.