Additional benefits to customerr FOR EARLY PAYMENTS ON THE BALANCE ( for having interest bearing agreeemnts

To:     All

Through:   MRSS

Subject:  MORE BENEFITS TO CUSTOMERS FOR PREPAYMENTS

Background:

1.   Most notes especially in bank penalize prepayment (early payment)

2.    Customers usually ask for discounts/deduction for early payment

3.    Our notes are now interest bearing and thus we have more flexibility to offer discounts to customer for early payment

Objectives:

1.  To generate more sales

2.   To please connect to more customers

What is the offer?

     Discounts of"

    2.5% of collection fee

    6.0 of interest on the balance

   Total 8.5%

  SIMULATION

  Thus a customer bought a P60,000 plot and wants to prepay when 50% has been paid:

    Thus:    P30,000 balance x 8.5% discount 

    Say MA =  P1,600 x 30 months    =   P48,000   x 8.5  =   4,080

    Or base on the balance:      P30,000  x 8.5 =  P2,550

   Which is better?  Have more impact?

Focussing, highlighting a unique, desireable product/offer

The key to selling is being clear and communicating the product uniqueness and  differentiation.   A me too product, an imitation of the original is bound to fail

Thus develop a uniiqueness package for your product and play it over and over in your ads, sales presentation, sales letter.  Answer the following questions, and pound on this to your FB marketing staff, CSS, CMO and the rest of your staff

Answer thefolloing question and craft a sales talk or word track for your marketing people:

      What is the DESIRE OF CUSTOMER  -  pain point, what needs to be solved

                   UNCOVER, DISCOVER

                   Say the customer has problem with DP, no initial money, but with

                   regular pension

                  Or he wants a top of the line ceremony.

                  Discover your PTM  (prospects who are most likely to buy)

      What is the opportunity  -   a new product offering, a predevelopment price

                  There is a new project.   And the owner has offered to his ka

                  barangay and relatives this opportunity to acquire own lot

                  at very special affordable price

     What is the new system?

                 Payment through banks, payment via credit card, biller account

     Sales talk, word track (to memorize)

          Our company which is resuming construction (at Calamba and Malasiqui) is offering to residents of Barandal  or Talospatang a unique opportunity to to own lots at very affordable price at 50% off.

          if your reply now and agree to a tripping or sales presentation, vouchers which can be used to apply to DP and first monthly is being offered with this communication (within 48 hours)

         (Emphasizing price)

         OUr special offer makes our plots which will not only increase in value (vs cp that can get lost or decrease in value) is cheaper than top of the line cp (Iphone 16) and the monthly of only (P1,600) much much lower.

         Avail of this offer now.  Before this special offer were only P600.00 a month and the people who got this were lucky for taking advantage of this opportunity.  It is your chance now.    

          

Creating desire ----> ACTION in your ads, sales letter

To:    Madel

Subject:   CREATING DESIRE AND URGENCY in your fb ads, tarp and sales letter

A sales person creates VALUE by evoking desire, that leads to action, ie that the prospect will act on your invitation.

You generate more sales by:

    1.  Doubling your lead (prospect generation)

    2.  Having more conversions, ie that more of the leads/suspects act on your

         invitation

STEPS:

1.  Identify address your PTM, who are more likely to buy the product, ie, memorial parks:  (WHAT)

     1.  Somebody in the house has critical chronic illness

     2.  Senior citizen groups; and other elderly

     3.  OFW

     4.  The wife/mother who deeply care about her husband, loved ones -

          mother, father, brother, sister, mother in law etc

     5.  Previous buyers who now want to upgrade to SSN, GE

2.  Identify the where:

    1.  In intnerments

    2.  IN wakes

    3.  House to house

3.  HOW

    1.  Give a gift/promo item to those who will respond say in 48 hours

    2.  Offer say the following coupons:

       "If you respond in the next 48 hours for a presentation or tripping, we 

         give you the following vouchers:

         LAWN LOTS    P1,000.00

         SSN                    2,500,00

         GE                      5,000.00

        Provided this an online response, no agent.

       This is applicable to the DP, cash purchase or first no dp MA

       Put a clock counter to generate more urgency.    

      MORE PROSPECT LEAD ACTION TO you and sbu