Get the trust first on first transaction the rest of LTV (long term value) of customers come later

Free or 50% discount on dent repair....

To be dominant in the competitive market, you have to impress the customer; give him the best deal on the first visit.  (Not in the middle or later)

It can help build trust.  Trust earns authority.  Authority enables you to dominate and get the rest of the customers business (Long Term Value) for life.  Customers for life

Make the first transaction memorable and remarkable.  Give the best treat to the customer on his first try.  Spend on the first visit.  Then for the rest of his relationship wtih us the customer will be kept and keeping him/her in our corals

This was the recommendation to a car dealership that has no customer.   

+  free carwash;

+  free inspection

+  free windshield wiper fluid

+  absolute honesty

Earns their loyalty, the go to store (memorial park)  What can we do for our memorial park business.  How is this move to be used.  

Just like a pastor who got his business from P20.00 xerox ad posted on windshield wiper...

Marketing instead of begging; reframing in sales copy game

SELL DONT BEG.   BE CERTAIN

Its a beautiful day AND I CANNOT SEE IT  

It reminded them of their happiness.   Of connection.

Change your story.... (Instead of disability, nothingness, emptiness.

Relate this to a memorial park

A memorial park reminds   us  of love and happiness.   CONTINUE EXPERIENCING THIS AT HOLY GARDENS MEMORIAL PARK

The best sales copy simply reframes the same message into something insightful and something that is emotionally laden

Why a product is worth more than its physical components; selling love instead of physical candy

This is a discussion about the purchase of Sees Candy by Warren Buffett.

The replacement value approach:   the value of kitchen pots, building values the business at only $8 million but Buffett departing from the cigarbutt approach (basic value approach) was scuttled in favor of the moat (franchise approach) and bought the same for $25 million.

The business returned more than $2 billion for Berkshire.

People they think would buy Candy See far worth more than the sugar in the candy but for the promise and the warm relations it represent to the receiver of the gift.

In the same manner that a memorial park the lot  represents so much  for the family:

     LOVE 

     AFFECTION

     STABILITY

     SEARCH FOR ETERNITY

     FOR ESTATE;   FAMILY STRENGTH AND POWER

Sees candy as a promise of love and relationship