Marketing instead of begging; reframing in sales copy game

SELL DONT BEG.   BE CERTAIN

Its a beautiful day AND I CANNOT SEE IT  

It reminded them of their happiness.   Of connection.

Change your story.... (Instead of disability, nothingness, emptiness.

Relate this to a memorial park

A memorial park reminds   us  of love and happiness.   CONTINUE EXPERIENCING THIS AT HOLY GARDENS MEMORIAL PARK

The best sales copy simply reframes the same message into something insightful and something that is emotionally laden

Why a product is worth more than its physical components; selling love instead of physical candy

This is a discussion about the purchase of Sees Candy by Warren Buffett.

The replacement value approach:   the value of kitchen pots, building values the business at only $8 million but Buffett departing from the cigarbutt approach (basic value approach) was scuttled in favor of the moat (franchise approach) and bought the same for $25 million.

The business returned more than $2 billion for Berkshire.

People they think would buy Candy See far worth more than the sugar in the candy but for the promise and the warm relations it represent to the receiver of the gift.

In the same manner that a memorial park the lot  represents so much  for the family:

     LOVE 

     AFFECTION

     STABILITY

     SEARCH FOR ETERNITY

     FOR ESTATE;   FAMILY STRENGTH AND POWER

Sees candy as a promise of love and relationship

Forceful and smart selling advice by Machiavelli

Forceful and smart selling advise by Machiavelli

The sales advice was probably adopted from the lines taught at Machiavellis Prince

There are 5 tactics:

The Illusion of Choice Technique (advanced closing strategy) ✔️ How to create scarcity and urgency in sales ✔️ The power of psychological triggers in marketing ✔️ Narrative control and authority positioning ✔️ The Strategic Retreat Method (reverse psychology in selling)

1. The illusion of choice

Control the choice. Do not give the customer unlimited choice

But actually the choice has been made. By employing the good

better strategy. Good is the more expensive and then presenting the

more affordable. It is often a used word: decision becomes inevitable

2. Creating scarcity:

Fear sells. It is better to be feared rather than loved

Either by telling shortage in inventory, or time frame. When there is risk or danger, a person rush to make decision We are adopting this in Temu marketing promos beginning March 16. Limited promo items, and campaigns running 4 weeks at most.

FOMO (fear of missing out)

3. Psychological triggers

Mask of authencity. Perceived authencity. Skill appears trustworth.

One who can give a good advice to build trust.

Appear to be one with them, but actually pushes own agenda

4. Narrative control of authority

Ask question vs defending. Stay on offense.

Appear to be the expert

5. Strategic withdrawal

Dont be desperate. Appear to be not needing tthe agent.

1. Now is not the best time

2. Maybe you need to have more research

Do you appear to be manipulative? But are you not selling everyday. ?

Machiavellis thought on selling