In sales and marketing, the answer is always yes; keep in touch after you have sold the customer

Read and grow rich. Learn and earn

This is about two MV we bought from a kababayan.  It is a Chinese brand, brand new, same price as refurbished Japanese mini dump truck  We bought two units with total value of P2M

However something strange has happened and I complained this with a previous seller.   She was did not answer my call anymore after we bought from her.  

This new seller a lady, is doing the same to me and has not delivered the docs, 3 weeks after we paid her in full.  She said I had not signed the DoS yet but three weeks have passed.

Thsi post requested a meeting  for the signing:  she brings the docs signed by her boss and signs.  Now she wants Lalamove  to do the delivery.  And no longer available.   What has the sale done to her income and job stability to act this way.

In marketing, the answer is always yes.  And this behavior is a disappointmetn

Avoid making your new business card, the bad customer experience; repair the damages and apologize

Read and grow rich. Learn and earn

Providing outstanding amazing values through process clarity and improvement

 

We  recently bought two pieces of equipment for interment service: an excavator and  mini dump truck

1.  For both we were unable to get any documents and their actions were delayed.  For the mini dump

    truck, we just learned we had to sign a DOAS after several visit and after a lapse of 3 weeks.  

    Both for the excavator and the DT.  Same with Yam

2.  For the excavator what we got was a million peso worth of junk;  the hoses were old and the fittings were rusted.  And the foreigner owners did not lift a finger after we pointed out that the equipment failed just after 5 hours of use.    They should be stopped from conducting business here in the PHL and or not patronized for the disregard of PHL laws  DTI should step in and regulate unscrupulous businessmen even in free ports

3. After having been sold to responses to calls and or text have been zero.   Infuriating!

Do these help their marketing and sales effort a bit?  May be not.   I would hate to make this as my new calling cards

But again there would be no scams if the victims were wise  And we sure were willing victims

We should avoid these.  No 6 months period for customers to get their docs.  Be attentive to the customers even after we have sold them

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The principle of missing bottle by Paul Getter

Read and grow rich. Learn and earn

This is the thing that happens that you identify features with the product even if other features are missing and or minimize the logo type or logo.   Its the story that wraps the product that counts.  

You can only do with product that have long story and strong brand

THE “MISSING BOTTLE PRINCIPLE”

How Pepsi Outsold Coca-Cola in 1975 Without Beating the Taste… Just the Expectations

In 1975, Pepsi did something wild.

They held a public challenge in malls, fairs, and grocery stores across America.

Two white cups.

Two unmarked samples.

No labels.

No branding.

People took a sip of each.

And to the shock of the crowd…

more people picked Pepsi.

This became the legendary Pepsi Challenge, one of the most successful marketing events of the 20th century.

But here’s the part most people don’t know:

When researchers removed the branding, Pepsi won.

When they added the bottle back, Coca-Cola dominated again.

Why?

Because the human brain doesn’t taste with the tongue.

It tastes with expectation.

Coca-Cola’s bottle shape.

Coca-Cola’s colors.

Coca-Cola’s history.

Coca-Cola’s emotional association.

All of that created a stronger story than the flavor.

And that story changed the experience.

Pepsi had the sweeter first sip.

Coke had the stronger identity.

The real lesson was never about taste.

It was about brand psychology.

This became known in marketing circles as The Missing Bottle Principle:

If people don’t know who made the product, they judge with their senses.

Once they know the brand, they judge with their beliefs.

THE MARKETING LESSON

People don’t buy the product first.

They buy the story wrapped around it.

This is why:

• Apple can release phones with fewer features and still win

• Nike can outsell cheaper shoes

• Starbucks can sell the same coffee for triple the price

• Louis Vuitton can charge more simply through perception

• Mercedes doesn’t sell engines…they sell identity

• Coca-Cola can lose taste tests and still dominate the market

Your brand determines how your product feels before the customer even tries it.

THE NERDY TAKEAWAY

The Missing Bottle Principle teaches this:

If your branding is strong, your product gets judged through loyalty.

If your branding is weak, your product gets judged through logic.

People are not logical buyers.

They are emotional buyers.

And emotions are shaped by:

• familiarity

• nostalgia

• identity