We sold because of price of ps of marketing. Old price promo. People want to economize people still want it cheap.
However many defer buying and rush when prices. go up.
One marketing staff voiced this idea that people buy when its cheap. However we are left behind by competitors in pricing. Most of them are selling 2x our current price.
This can be counter acted by recongizing that price is not TLP but the cash outlay in the beginning. Thus no dp and longer payament period is the counter atttack
However price is not only the way we can use to sell. Focus on benefits and value. Emphaize the emotional value of having a memorial park as a ultimate sign of love for a dearly beloved. There is no other way of memorializing the life of a dearly beloved.
