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Tuesday, March 3, 2026

How they train sellers of securities at Goldman Sachs

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Goldman Sachs could be the golden standard in investment banking before.  but nearly got toppled by the subprime mortgage debacle in 2008.  The trader/IB relates importantinsights on how he was trained. (Sharran Srivastaa)


1.  How to earn $100,000 from nothing.  This is rather difficult and may border on scamming.

2.  Long term greed.  Find the long term value of the customer.  You dont have to withhold discounts from the customer now.  Give hiim a good deal.  He may buy
     from you again and again.

3.  Be responsive so that you can be trusted.  Keep your notifications CP on.  Be available when customers contact you    (Not as some of the sbus who will
    not answer phone calls or gmails.  Develop good communication habits  early on.  Respond to text, dm, 

4.  Be ready and fast and offer solutions when shit happens     Dont wait for the damage to get bigger.  (Avoid situations that will spell disaster for you.  ) Consult
     superiors and peers to avoid difficulties and anomalies

5   When you are with the best of the best, hard work is the only answer.   Find your hard, that will bring out the best in you.  

6.  Develop a investment x ray;  be a good adviser and authority.  In finance, your x ray are   capital presevation, tax efficiency, cash flow and growth.  

7.   Only a good brand can push your product/service to sell.     Not your best effort or your personality

8.  Share your network with others network.  It pays to work together as a team to work as one towards customer success and satisfaction.

9.  Show yourself as coachable so that you will have internal champions who will speak for you when you are not around

10  Help your company build a brand. It takes a lot of effort to do that.  But do work on that


Friday, January 2, 2026

How to close sales - from AI

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To close a sale, focus on understanding the customer's needs and problems, building trust, and presenting your product as the solution, not just featuresthen, use a natural, confident approach with clear calls-to-action, handle objections with empathy, and leverage techniques like the Assumptive Close (assuming they'll buy) or Scarcity (FOMO), all while securing micro-commitments (next steps) to guide them smoothly toward the final decision. 
Foundational Steps
  1. Know Your Customer: Deeply understand their pain points, goals, and motivations. 
  2. Identify the Decision Maker: Ensure you're talking to the person with the actual buying power. 
  3. Present a Solution: Show how your product solves their specific problems, not just list features. 
  4. Build Trust: Be consultative and empathetic, not pushy. 
This video explains how to build trust and maintain momentum during a sales conversation:
Closing Techniques (When to Use)
  • Assumptive Close: Act as if the sale is made (e.g., "What color should we send?" or "When should we schedule delivery?"). 
  • Summary Close: Recap all the benefits and solutions discussed to reinforce value. 
  • Scarcity/Urgency: Highlight limited-time offers or the cost of inaction (FOMO). 
  • Takeaway Close: Subtly remove a feature to increase its perceived value. 
  • Puppy Dog Close (Trial Close): Let them "try it out" to fall in love with the solution. 
Watch this video to see a practical example of an assumptive sales closing technique:
Key Actions During Closing
  • Ask for the Sale: Don't be afraid to ask directly, but frame it naturally. 
  • Handle Objections: Prepare for them; listen, empathize, and counter with value. 
  • Ask About Next Steps: In complex sales, focus on securing the next action (demo, meeting) rather than the final "yes". 
  • Create Urgency: Gently prompt action by showing the benefits of acting now. 
Tips for Success
  • Be Patient: Sales can take multiple touches.
  • Be Persistent, Not Pushy: Follow up with value.
  • Personalize: Tailor your approach to their needs.
  • Know When to Walk Away: Don't force a bad fit. 
This video offers key tips for closing sales effectively, including using spontaneous questions:
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