4 Important business principles from MIT Monk learned in 20 years
Nation building via learning and being the best in business
This can help numerous would be, entrep wannabees:
Most of what is being written is learn to avoid so that we
Principle1: Avoiding Ghost Towns
Principle 2: The Passion Dilemma
Principle3: Understanding Business DNA
Principle 4: Building High Walls
Principle1: Avoiding Ghost Towns
This challenge is the result of the University system. We live a real life of divergence but the University is convergence. Questions are preformed and no one dare question the question. Sometimes we solve problems no one needs. And there companies financed by VCs, 48% of them dont return money. So many put up restaurants in ghost town..
This is exemplefied by a wall to where we bike frequesntly built in the middle of nowhere and surely this is a failure. This often happens.
Principle 2: The Passion Dilemma
Follow your passion and you dont to have to work the rest of your life. So says Steve Jobs to follow passion but that does not necessarily work. Follow your effort
For passion its mostly about art. And there are numerous artists painters and actors. And since there are many the value of the talent goes down.
Principle3: Understanding Business DNA
The business DNA:
1 The product they physical goods. The cash trap You need plenty of cash. Supply chain in
investment
2 The software use massive amount of cash for the development. Ai helps this. Build the MVP
before taking massive investment. Convince yourself that you have buyers.
3. The service use of time and talent New product types and can run without you
4. Marketplace (trading ) Hyperfocus on one niche
5 Media you are selling attention. You have to keep on running. Build direct connections vs
having yourself on a platform
6. Capital DNA - renting money: banks, hedge funds. Trap: one bad investment. can wipe you
out
7. Asset DNA investing requires massive amount of cash.
Be sure you and your busienss DNA match. If the business is the right vehicle for you
Principle 4: Building High Walls the walls, the moats you need to build so that the competition cant get into you. The franchise
1. Economies of scale barrier. If you have large purchase
2. Network - every new user add value to existing network. Like VISA - plenty of merchants and
user Even if I introduce of new card (but zero user and merchant)
3. Dominate a niche rather than entire ecosystem.
Blog: Prof Jorge Entrep
Post: 4 Important business principles from MIT Monk learned in 20 years
Link:
https://profjorgeentrep-jorge.blogspot.com/2026/03/4-important-business-principles-from.html
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